I’m growing tired of my progressive friends espousing what they despise about our sitting president.
Yeah, he’s a womanizer, disrespectful of people different from himself, a pathologic liar and otherwise a dastardly dotard – not to mention his staff members.
But those are given.
In which case, why rehash all that day-in and day-out?
Democrats have no identity, let alone a story boiled down to an elevator speech.
It’s like arguing that cigarettes cause cancer. We all know that. Even the tobacco companies believe it. It’s printed on every cigarette pack. I won’t even get into the “it was the Russians” or “it was the electoral college” or any of the other red-herring issues. The Trump campaign was just a little smarter, but I digress.
Why waste time, words and energy?
Every anti-POTUS comment translates into a free ads for the sitting president that energize his base even more. POTUS stands for “Making America Great Again” but his roadshow casts that in a different light. Witness his recent whistle stop in Montana.
If you’re not in favor of making America great again, what do you believe?
Here it is 2018 – the midterm election cycle – and there is no coherent message from the Democratic Party.
Debbie Wasserman Schultz is trying to reinvent herself; Elizabeth Warren is on the stump; I still get emails from Bernie. But it’s the same old anti-POTUS schtick.
If I’m wrong on this, please set me straight.
Sure there are candidates who have this figured out, like MJ Hegar and Alexandria Ocasio-Cortez running for congressional seats in Texas and New York City.
Based on Hegar’s video, I put down $5 and am following her congressional race. No facts and figures cluttering up the really great story.
The map on the right shows where the contested districts are located. If you live in a safe district, like me in Colorado’s 2nd CD, send your money and pound the pavement for candidates who may have a chance turn the tide. In the fall of 2017, I spent a lot of cyber-time helping get Doug Jones elected. As an analog action I had pizza delivered to volunteers in Huntsville.
There’s a lot a volunteer can do from afar.
Republicans are really good at principled messaging. I think it was Ronald Reagan who originally coined “Make America Great Again” slogan and articulated what people feel in his famous “morning in America” ads.
Obama took a page out of the Reagan playbook, with his “Hope and Change” campaign. He was a very principled, retail politician. Unlike his Democratic predecessors he told stories rather than spouting facts and figures.
I picked up a book called “The Political Brain” by Drew Weston. The book shows how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can’t change the structure of the brain. But you can change the way you appeal to it.
In 1988, Mike Dukakis is asked during a debate if he would favor the death penalty for a rapist if he assaulted and murdered his wife, Kitty. His response wasn’t about how horrific the crime is, or how he would feel or his wife’s anguish, he responds with the data show that the death penalty isn’t a crime deterrent.
Republicans have boiled down Democrats to “tax and spend liberals.” That’s a throwback to the 1932 New Deal and the 1965 Great Society. Democrats haven’t gone on the offensive and come up with a four-word stereotype for Republicans.
More recently, NeoCons call progressives “libtards”, a term that has largely gone with no response, but a term that galvanizes their base.
When I engage in a conversation. I’ve thought about a principled response and say something like, “I stand for strong family values – a safe home to raise kids; a strong neighborhood and excellent schools.” It’s usually the end of the conversation.
Restating this in a non-principled jargon-laced light, “I stand for marriage equality, affordable housing, community policing and a low student – teacher ratio.” This would cast me as pro-gay, handouts to poor people, anti-gun and pro-teacher unions.
Not that there’s anything wrong with these stances, but based on the Political Brain, voters will better relate to a candidate based on emotions rather than policy and data.
One of my hobbies is collecting political campaign memorabilia. Here are a few slogans I think are principled. I’ve surmised that candidates who include references to themselves have lost more times than those with visionary slogans. I’ll list them without election year or candidate:
- Patriotism, Protection, and Prosperity
- Peace and Prosperity
- Making us Proud Again
- Prosperity and Progress
- Believe in America
Facebook is putting on a full court press to get the gig economy to become an integral part of the macro-economy. How do we turn our hobbies and cottage businesses into real money using facebook groups, ads, photos and video?
The Cable Center is a non-profit organization that educates the public about, I suppose, the great things that cable TV has done for the good of society.
My background is public access TV, which was a provision of the original Cable Communications Act of 1984 that set up community access channels as a ploy to avoid regulation as a public utility and dodge FCC oversight.
I had to check out the CATV museum with the history of cable and honors all the pioneers who made billions of dollars.
Not that there’s anything wrong with that, but I digress.
The event’s goal was to provide basic information and some hands-on experience about how to use facebook to increase website traffic, get more buyers / customers and ultimately how to buy more facebook ads through micro-market targeting and subsequently make more money for your fledgling business and for facebook.
I’m a filmmaker and facebook is trying to turn everyone into rough-around-the-edges filmmakers, which devalues the work that I and all of my colleagues do.
Nonetheless, if you’re going to make video, you might as well post stuff that at least looks halfway decent.
Here are a few tips to improve your videos:
- Have a story in mind. Even on the spot, you can mentally compose a beginning, middle and end to your movie, even if it’s only 15 seconds long. If you use an in-phone app like Splice or iMovie, you can shoot clips, trim and reassemble them. If you don’t edit, lots of creativity can come about from the continuous shot – going from scene to scene while keeping the phone camera steady. The climax to your story is some sort of call to action – “Click here”, “Call us”, “Donate now.”
- Hold your camera steady. Move smoothly hand-held. My preference is to shoot with the phone camera horizontally. TV screens and monitors are not vertical and horizontal video displays and looks better. If you’re webcasting facebook live, turn the camera horizontally until the image flips then start the recording.
- Movies are 80% sound. Viewers can take video that’s a little shaky or out of focus but if the sound is bad, your potential customers will skip to the next video. The microphone is at the bottom of the phone. Get as close as you can to your action or subjects. Normal voices from across the room won’t be picked up. If you decide you want your voice in the recording, try to let your subject complete their statement and avoid “walking over” their audio with your excited utterances or laughing.
- Fill out the meta-data fields. Facebook has figured out the meta-data thing and prompts you through the video upload with titles and key word fields. Fill them out and write the post narrative. Pick out a few key hashtags that are common-sensical. I see posts with six or more hashtags – many of which are nonsense which detract from the content.
If you’re interested in turning your volunteers or staff into better social media movie makers, I offer workshops about how to tell your organization or business story in a 140 character elevator speech. I also teach practical ways to light a scene, get good sound using inexpensive, everyday items.
What I learned from the Community Boost is that real filmmakers need to differentiate themselves from short-form shooters who know may how to point the camera and record, but make bad video look better with the bells and whistles graphic overlay apps.
At the same time, filmmakers can better promote their work using the short and rough cut formats.
Since attending the Community Boost, I’ve pushed out short videos a couple times for Boulder Community Media production projects that generated some pretty good organic engagement – a couple thousand views of one and nearing 1,000 views of another.
How that translates into more business is anyone’s guess but the phone keeps ringing and my friends keep making referrals.
The Community Boost was set up for lots of face-to-face networking, but during the breaks most everyone was sitting in the corners staring at their phones, computers and other screens.
The lunch was good, but nearly missed out since I ran into a filmmaker in the hallway after the facebook ads workshop.
Community Boost “Aha” Moment – Campaign 2016
I had a big “Aha” moment during the facebook ads workshop.
It was about how to target the ads to particular markets and how different messages and their words, images, colors and other variables can be tweaked to maximize viewership and interaction.
Earlier, I watched a 60 Minute TV news magazine segment by Leslie Stahl. She interviewed the Donald Trump campaign 2016 social media guy Brad Parscale. Apparently, facebook offered to embed staff members into campaign organizations who advised about how to maximize use of facebook ads.
Parscale explained how they decided to focus on 3,000 voters in Wisconsin which ended up turning the course of the election. The Trump campaign tried out the facebook offer. The Hillary campaign didn’t and the rest is history.
Those of us in the Community Boost ad workshop learned in 30 minutes what was taught during the 2016 presidential election.
Facebook ads, with practice, can be a very effective way to micro-target market and maximize advertising budgets.
I get chided by friends about why I spend so much time on my facebook account and pages that I manage. I’d say three quarters of my business leads come as a result of my presence on facebook. “If I didn’t make money from facebook, I wouldn’t waste my time there,” I tell them.
I still don’t understand the psychology behind facebook and why people respond, but then again, it really doesn’t matter.